LUMINARY CAPSULE

Introducing the Luminary Capsule Collections, each reflective of the brand’s signature marriage of tradition and innovation. The collections honor our heritage while daring to challenge the status quo. Inspired by the architectural visions of masters like Herzog & de Meuron, Hossein Amanat, Antoni Gaudí, Le Corbusier, and Balkrishna Doshi, each piece bridges the worlds of architecture and modern jewelry design.These visionary architects transformed their ideas into strikingly unconventional forms, employing cutting-edge techniques and materials. Similarly, each piece in our collection tells a distinct story through its design, merging history, culture, and personal narrative while simultaneously pushing the boundaries of setting mastery and engineering.

JOON MENS + SOHO ENGAGEMENT CAPSULE

JOON By Shahla, our inaugural men's collection draws inspiration from the Farsi term of endearment that encapsulates the essence of life and soul. This evocative name symbolizes the profound significance of selecting a partner who becomes the very essence of your existence—an irreplaceable life companion, transcending mere labels like husband or wife. The Soho Bridal Series was inspired by the visceral energy that pulsates through the streets of Soho, New York. Shahla breathes new life into classic engagement rings making the vibrant essence of our neighborhood into tangible emblems of love.

CAST IRON COLLECTION

Drawing inspiration from the iconic cast-iron architecture of Soho, the Cast Iron Collection encapsulates a minimalist design philosophy, punctuated by the intricate rivet settings and architectural column designs.

CHROMATIC COLLECTION

In the pursuit of design, our gaze instinctively turns to the reservoirs of the past for inspiration: fashion, architecture, art, and historical epochs. Recent occurrences have ushered us into the corridors of history, affording us glimpses of profound global transformations. It is with this backdrop that we unveiled the Chromatic Collection. Each piece pays homage to the sheer exuberance of existence and empowers the wearer to make bold statements. Bursting with color and striking designs, each piece is a celebration of life's grand tapestry, reflecting the essence of individuality and unapologetic self-expression.

GOLDEN TWENTIES SERIES

The Golden Twenties Series is about restraint and paring down the unnecessary, leaving behind only what is the most important. Each engagement ring in the series blends timeless simplicity with innovative design.

We uphold our brand promise of honoring personal journeys by inviting our customers to celebrate one of life’s biggest milestones the deco bridal capsule draws inspiration from the decadence of the roaring 20’s, made anew by fashioning the deco silhouettes into minimal designs better fit for the 2020s.

LANDMARK SERIES

The Landmark Series celebrates love in NYC. Inspired by the structural boldness of iconic New York architecture, the collection captures the essence of Gotham. Each piece empowers the wearer to reveal romance by making their very own love landmark.

Discover the Birthstone Series, where the ancient allure of gemstones meets modern artistry. Celebrated since the Stone Age for their beauty and healing properties, each birthstone carries a unique magic that resonates with life’s milestones. Today, these gemstones carry the same power. When set in jewelry, they are worn close to the body, amplifying their healing benefits. Customize your birthstone jewelry to mark your life milestone.

SUBWAY SERIES

Representing the pathways between NYC’s most recognizable neighborhoods and landmarks, the Subway Series draws inspiration from the city's underground. The collection includes five distinct lines: Inwood to World Trade Center, Harlem to South Ferry, Yankee Stadium to Wall Street, Upper West Side to Lower East Side, and Broadway - City Hall to Central Park.