Photo by Jesse Korman

Shahla Karimi

Founder + Designer 

Shahla's daily routine is a delightful (bourbon) cocktail of business development hustle, nurturing the burgeoning wholesale venture, designing in 3D (her hand-drawn creations could pass for abstract art...of the bad kind), and engaging in intense staring contests with spreadsheets, desperately trying to recall how on earth to make VLookup do its thing. Recently dubbed "the First Lady" among the seven fabulous female gems showcased on Instagram, Shahla has been diligently striving not to let the title inflate her ego.

Shahla has worked in product strategy and merchandising for some of the world’s most esteemed brands and campaigns. She produced multiple apparel collections for Vogue and the CFDA, working with over 50 leading designers including Celine, Versace, Prada and Stella McCartney. She also served as Director of Merchandising for President Obama’s re-election campaign. She is Kentucky bred and Manhattan based.

Likes: Dark comedies, scooters & scrolling Zillow
Dislikes: Urban raccoons, chipped nails (my own) & my turn at Karaoke 

Photo by Jesse Korman

Christina Biaggi

COO

Christina’s love for all things fashion & jewelry began at a very young age, when she could be found playing in her mom’s closet or with her grandmother’s jewelry box. Her passion manifested as she studied fashion & business at NYU and pursued a career in fashion marketing for 10+ years, working with brands Christian Louboutin, Stuart Weitzman & Schutz. Her experience also extends beyond fashion, having contributed to political campaigns.

Her daily tasks include optimizing business processes, developing short-term & long-term goals for the company and supporting the implementation of various growth strategies including but not limited to marketing, operations, wholesale and ecommerce.

Likes: Cats, Candy, French Fries & Real Housewives
Dislikes: Cold Weather, Cold Food & Loud Chewers

Photo by Jesse Korman

Emma Scaramozzino

Brand Director

Emma Jane works with customers to select designs that tell their unique story. She also helps bring their ideas to life through one-of-a-kind creations. When she is not meeting with clients, you will find her digitally sketching her newest creations or meticulously seeking out the perfect stones.

A graduate from the FIT's fashion merchandising and product dev program, Emma worked in bridal and fine jewelry before aligning her two passions at Shahla Karimi.  

Likes: Workout classes at Session Greenpoint, singing in the shower & chilled red wine
Dislikes: Chuegy things, wet socks & indecisiveness

Photo by Jesse Korman

Coya Campbell

Head of Production

Coya typically spends her day overseeing the production of every SK jewelry piece. She spends ample time communicating with vendors to ensure each piece is perfectly executed on time and without flaw. When she is not overseeing production, she spends time investigating innovative ways to streamline the production process, sketching an occasional design, or coming up with out-of-the-box solutions for any issue that may arise.

As a Parsons BFA Fashion Design & MPS Fashion Management alumna, Coya uses her experience in demi-fine jewelry, fashion design, customer service, and life as her arsenal for creative problem-solving. Lovingly coined 'Oh Did You Know' by the SK Team, Coya's unofficial guide to solving random everyday conundrums has gained much local attention within the four walls of our office!

Likes: Ice Cream, Babies, Red Lipstick, Genealogy, Planning & All Things Fine Art, Design & Fashion
Dislikes: Rude & Mean People, Unwillingness to Compromise & Loud Unnecessary Noises

Photo Courtesy of Amelia

Amelia McLaughlin

Operations Director

Amelia is an operations lead with a lifelong passion for jewelry—one that began as a little girl walking down Fifth Avenue with her sister and grandma, insisting they stop in every jewelry store. She’s worked with brands like Le Labo, Vacheron Constantin, and Oscar Massin, overseeing everything from VIP events and product launches to day-to-day logistics and operational streamlining. Amelia thrives on bringing order to creative chaos and making sure every detail—big or small—runs seamlessly. When she’s not collaborating with clients or finding ways to automate a workflow, she’s probably searching for the city’s best pasta or adding to her ever-growing restaurant hit list.

Likes: Getting in bed early and watching Love Island, Coke Zero,  An extra dirty martini and a plate of ravioli, The Jersey Shore & Singing poorly to Broadway music
Dislikes: When someone presses an elevator button after you’ve already pressed it, Anchovies on a caesar salad & Working out

Photo by Jesse Korman

Sarah Manzo

Production Assistant

Sarah works hand in hand with Coya to keep production running seamlessly. She manages daily Diamond District runs and vendor interactions, organizes records, and ensures timelines and quality standards are met.

Photo by Jesse Korman

Bela Nacaj

Finance Manager

Bela is the Quickbooks Queen at Shahla Karimi. She spends most of her days sifting through vendor invoices, analyzing financial reports, and making sure everyone gets paid on time. 

Likes: Beaches, chocolate, wearing all black & drinking Vodka Cranberries
Dislikes: Seafood, being late & taking pictures 

Photo by Jesse Korman

Sophia Strawser

Creative Consultant + Producer 

Our freelance head of content and production, Sophia has been the showrunner for both of the brand’s episodics, The One and Diamond Divas. She also advises the brand in social media strategy, and content creation.

Likes: Dresses, red nails, true crime documentaries, being told “great question,” and all things comedy.
Dislikes: Men in flip flops, humidity, the 20 minutes of miscommunication at the end of rom coms.

Photo by Jesse Korman

Hannah Chinsky

Retired Sales Assistant

A former sales assistant and one of our divas on Diamond Divas, Hannah was the office sweetheart.