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THE BRAND

Shahla Karimi jewelry captures the deep-seated longing human beings have to embrace and express their memories. The work distills beauty from the ordinary, featuring duality and a sense of nostalgia. Each form inspired by the art and architecture from a time past.

The 2023 collections have a golden thread: SOHO, New York. The Aether capsule was inspired by the architectural details; the Soho Bridal Series by the visceral energy; and the debut men’s collection, JOON, by the individualistic people. The deco futuristic collections alchemize cast-iron into precious metals and diamonds. Every piece is hand-made using reclaimed metals and conflict-free stones.

Shahla Karimi has adorned the hands and ears of Reese Witherspoon, Kacey Musgraves, Gigi Hadid, Carrie Underwood, Olivia Palermo, Lucy Hale, Elisabeth Moss, and Vanessa Hudgens. The brand has been featured in publications, including Vogue, W, Architectural Digest, Harper’s Bazaar, Cosmopolitan, InStyle, National Jeweler, Forbes, WWD, Brides, and JCK Magazine.

THE TEAM

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Photo by Chloe Pitterson

Shahla Karimi

Founder + Designer 

Shahla's daily routine is a delightful (bourbon) cocktail of business development hustle, nurturing the burgeoning wholesale venture, designing in 3D (her hand-drawn creations could pass for abstract art...of the bad kind), and engaging in intense staring contests with spreadsheets, desperately trying to recall how on earth to make VLookup do its thing. Recently dubbed "the First Lady" among the seven fabulous female gems showcased on Instagram, Shahla has been diligently striving not to let the title inflate her ego.

Shahla has worked in product strategy and merchandising for some of the world’s most esteemed brands and campaigns. She produced multiple apparel collections for Vogue and the CFDA, working with over 50 leading designers including Celine, Versace, Prada and Stella McCartney. She also served as Director of Merchandising for President Obama’s re-election campaign. She is Kentucky bred and Manhattan based.

Likes: Dark comedies, scooters, scrolling Zillow
Dislikes: Urban raccoons, chipped nails (my own), & my turn at Karaoke 

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Photo Courtesy of Christina

Christina Biaggi

COO

Christina’s love for all things fashion & jewelry began at a very young age, when she could be found playing in her mom’s closet or with her grandmother’s jewelry box. Her passion manifested as she studied fashion & business at NYU and pursued a career in fashion marketing for 10+ years, working with brands Christian Louboutin, Stuart Weitzman & Schutz. Her experience also extends beyond fashion, having contributed to political campaigns.

Her daily tasks include optimizing business processes, developing short-term & long-term goals for the company and supporting the implementation of various growth strategies including but not limited to marketing, operations, wholesale and ecommerce.

Likes: Cats, Candy, French Fries, Real Housewives
Dislikes: Cold Weather, Cold Food, Loud Chewer

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Photo by Mary O'Byrne

Emma Scaramozzino

Director of Sales + Creative Design

Emma Jane is the beauty and brains behind one-of-a-kind designs at Shahla Karimi. Her days are filled with personalized consultations, where she collaborates closely with clients to transform their visions into tangible works of art. When she is not meeting with clients, you will find her digitally sketching her newest creations or meticulously seeking out the perfect stones to bring her designs to life.

A graduate from the FIT's fashion merchandising and product dev program, Emma worked in bridal and fine jewelry before aligning her two passions at Shahla Karimi.  

Likes: Workout classes at Session Greenpoint, singing in the shower, & chilled red wine.
Dislikes: Chuegy things, wet socks, & indecisiveness.

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Photo Courtesy of Coya

Coya Campbell

Head of Production

Coya typically spends her day overseeing the production of every SK jewelry piece. She spends ample time communicating with vendors to ensure each piece is perfectly executed on time and without flaw. When she is not overseeing production, she spends time investigating innovative ways to streamline the production process, sketching an occasional design, or coming up with out-of-the-box solutions for any issue that may arise.

As a Parsons BFA Fashion Design & MPS Fashion Management alumna, Coya uses her experience in demi-fine jewelry, fashion design, customer service, and life as her arsenal for creative problem-solving. Lovingly coined 'Oh Did You Know' by the SK Team, Coya's unofficial guide to solving random everyday conundrums has gained much local attention within the four walls of our office!

Likes: Ice Cream, Babies, Red Lipstick, Genealogy, Planning, and All Things Fine Art, Design, & Fashion
Dislikes: Rude & Mean People, Unwillingness to Compromise, & Loud Unnecessary Noises

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Photo Courtesy of Karina

Karina Alexander

Head of Digital Strategy + CX

Karina - aka Rin, is all things Digital at Shahla Karimi. Rin spends most of her days maintaining and updating our website, managing our social media accounts, and thoughtfully packaging orders to ensure timely delivery. She also oversees all aspects of marketing at Shahla Karimi, such as creating email and social media content. You will also find her occasionally assisting Shahla with the planning and execution of new campaigns/photoshoots.

Born and raised in South Texas, Rin is a graduate of Texas A&M University and an NYC Transplant with an MPS in Fashion Management from Parsons School of Design.

Likes: True Crime podcasts, reading, rewatching comfort shows, & drinking French 75's
Dislikes: Inauthentic Mexican food, tourists, loud sneezes, & people who stop in the middle of the sidewalk

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Photo Courtesy of Rin

Bela Nacaj

Finance Manager

Bela is the Quickbooks Queen at Shahla Karimi. She spends most of her days sifting through vendor invoices, analyzing financial reports, and making sure everyone gets paid on time. 

Likes: Beaches, chocolate, wearing all black, and drinking Vodka Cranberries
Dislikes: Seafood, being late, and taking pictures 

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Photo Courtesy of Aaliyah

Aaliyah Clacken

Production Assistant

Aaliyah spends her days assisting in content creation, shipment, and data analysis. She is constantly following and tracking the analytics of the company and keeping track of returning clients. She is currently working on a client dossier for the company’s most valuable clients.

Likes: Vintage fashion, scary movies, & quality time with friends
Dislikes: Spiders, loud people, nyc rent prices

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Photo Courtesy of Ohema

Ohema Boone

Production Assistant

Ohema is our product management intern. She supports the production team in meeting with vendors at the diamond district, updating vendors' contact lists, and monitoring the productions' platform.

Likes: Watching Disney Pixar movies, going out to eat, coffee
Dislikes: Alarm clocks, jump scares, spiders

shahla karimi about us

Photo Courtesy of Hinge

Tim MacGougan

Managing Partner 

Tim has recently joined us as a managing partner and advisor. For the last 8 years he played an integral part in the runaway success of the dating app Hinge, as Chief Design Officer and Chief Product Officer, where he was responsible for its industry leading efficacy at creating relationships. It should also be mentioned that although he is Shahla's husband, there is no nepotism and he still makes her morning coffee.

Likes: New headphones, his hair, non-professional frisbee, ESPN the Ocho, his turn at Karaoke.
Dislikes: Old Headphones, conflict, professional frisbee, talking.

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