Shahla Karimi jewelry captures the deep-seated longing human beings have to embrace and express their memories. The work distills beauty from the ordinary, featuring duality and a sense of nostalgia. Each form inspired by the art and architecture from a time past.
The 2023 collections have a golden thread: SOHO, New York. The Aether capsule was inspired by the architectural details; the Soho Bridal Series by the visceral energy; and the debut men’s collection, JOON, by the individualistic people. The deco futuristic collections alchemize cast-iron into precious metals and diamonds. Every piece is hand-made using reclaimed metals and conflict-free stones.
Shahla Karimi has adorned the hands and ears of Reese Witherspoon, Kacey Musgraves, Gigi Hadid, Carrie Underwood, Olivia Palermo, Lucy Hale, Elisabeth Moss, and Vanessa Hudgens. The brand has been featured in publications, including Vogue, W, Architectural Digest, Harper’s Bazaar, Cosmopolitan, InStyle, National Jeweler, Forbes, WWD, Brides, and JCK Magazine.
Photo by Chloe Pitterson
Designer / Resident Horticulturist
Shahla spends her days meeting with clients (in person and recently, more often, virtually), designing in 3D (her hand drawings are next-level terrible), emailing with customers, vendors, and handling general inquiries. She also works as the in-house CFO and horticulturist.
Shahla has worked in product strategy and merchandising for some of the world’s most esteemed brands and campaigns. She produced multiple apparel collections for Vogue and the CFDA, working with over 50 leading designers including Celine, Versace, Prada and Stella McCartney. She also served as Director of Merchandising for President Obama’s re-election campaign. She is Kentucky bred and Manhattan based.
Likes: Dark comedies, scooters, scrolling Zillow
Dislikes: Urban raccoons, chipped nails (my own), & my turn at Karaoke
Photo by Mary O'Byrne
Each day is different for Emma as she oversees all aspects of our jewelry, both physical and digital.
Visiting our vendors in the diamond district, writing blog posts, and managing our social media was part of her daily routine. However, more recently you can find her meeting with clients or collaborating with Shahla on custom designs.
A graduate from the FIT's fashion merchandising and product dev program, Emma worked in bridal and fine jewelry before aligning her two passions at Shahla Karimi.
Likes: Cody Rigsby’s Peloton classes, singing in the shower, & blistered Shishido peppers with a cold cocktail.
Dislikes: Chuegy things, wet socks, & indecisiveness.
Photo Courtesy of Coya
Coya typically spends her day overseeing jewelry production in the diamond district. While there, she spends ample time communicating with vendors to ensure each piece is completed on time and without flaws. When she is not in the diamond district, she can usually be found preparing new orders, keeping up with stone memorandums and invoices, updating the production platform, and creating the occasional sketch or two.
As a Parsons BFA fashion design graduate with prior experience in the jewelry industry, Coya continues to nurture her passions daily here at Shahla Karimi.
Likes: ICE CREAM!!!, babies, puppies, red lipstick, genealogy, planning, & all things fashion & design
Dislikes: Bugs, rude/ mean people, people who are unwilling to compromise, & loud unnecessary noise
Photo Courtesy of Karina
Digital Product Manager
Karina - Rin for short, is all things digital at Shahla Karimi. Rin spends most of her days maintaining and updating our website, managing our social media accounts, and thoughtfully packaging orders to ensure timely delivery. She also oversees all aspects of marketing at Shahla Karimi, such as creating email and social media content. You will also find her occasionally assisting Shahla with the planning and execution of new campaigns/photoshoots.
Likes: True Crime podcasts, reading, rewatching comfort shows, & drinking French 75's
Dislikes: Inauthentic Mexican food, tourists, loud sneezes, & people who stop in the middle of the sidewalk
Photo Courtesy of Rin
Bela is the Quickbooks Queen at Shahla Karimi. She spends most of her days sifting through vendor invoices, analyzing financial reports, and making sure everyone gets paid on time.
Likes: Beaches, chocolate, wearing all black, and drinking Vodka Cranberries
Dislikes: Seafood, being late, and taking pictures
Photo Courtesy of Hinge
Tim has recently joined us as a managing partner and advisor. For the last 8 years he played an integral part in the runaway success of the dating app Hinge, as Chief Design Officer and Chief Product Officer, where he was responsible for its industry leading efficacy at creating relationships. It should also be mentioned that although he is Shahla's husband, there is no nepotism and he still makes her morning coffee.
Likes: New headphones, his hair, non-professional frisbee, ESPN the Ocho, his turn at Karaoke.
Dislikes: Old Headphones, conflict, professional frisbee, talking.
Photo Courtesy of Aaliyah
Aaliyah spends her days assisting in content creation, shipment, and data analysis. She is constantly following and tracking the analytics of the company and keeping track of returning clients. She is currently working on a client dossier for the company’s most valuable clients.
Likes: Vintage fashion, scary movies, & quality time with friends
Dislikes: Spiders, loud people, nyc rent prices
Photo Courtesy of Ohema
Ohema is our product management intern. She supports the production team in meeting with vendors at the diamond district, updating vendors' contact lists, and monitoring the productions' platform.
Likes: Watching Disney Pixar movies, going out to eat, coffee
Dislikes: Alarm clocks, jump scares, spiders
Photo by Nathanial Gary
Retired Digital Product Manager
Maisha spends each day supporting our team in production, content creation, and site maintenance. If she's not in the diamond district overseeing production timelines, you'll find her photographing new pieces on her model-level hands or updating our site.
Likes: Being high off caffeine, eating, & sweaters
Dislikes: People being mean to me, door handles, & trains
Photo by Nathanial Gary
Retired Production Assistant
Emily spends her time supporting our team in production - QCing castings, sourcing stones, and meeting with our jewelers.
Likes: Coffee, high heels, & happy hour
Dislikes: Rainy days, broken nails, & making decisions