Diamond Divas is an ongoing, platform-native reality series designed for how culture consumes story today. Conceived, funded, and produced by Shahla Karimi Jewelry, the series lives across Instagram, TikTok, YouTube Shorts, and Substack, unfolding in one-minute episodes released multiple times a week.

Set inside a working fine jewelry showroom, Diamond Divas observes love as it actually happens—proposals, breakups, self-worth, power dynamics, money, humor, and vulnerability—within a space where permanent decisions are made. Love looks different today, and this series captures it through the lens of a jewelry showroom.

The series deliberately rejects traditional reality television conventions. Instead of spectacle or manufactured drama, Diamond Divas relies on character-driven moments, comedy, and precision editing to create serialized storytelling within extreme constraints: vertical framing, one-minute runtime, and narrative clarity without exposition. The format appears simple by design, yet required the most rigorous creative discipline we have ever applied.

Diamond Divas represents a founder-led proof of concept in both storytelling and brand building. SK invested an entire year’s marketing budget into developing a format that had not previously existed - original reality storytelling engineered natively for social platforms rather than adapted from television. Jewelry is not a backdrop; it is narrative infrastructure, shaping the emotional stakes of every interaction.

By merging fine jewelry, comedy, and real human behavior, Diamond Divas establishes a new model for intelligent, approachable luxury while expanding what branded entertainment can be. The series is ongoing, actively growing across platforms, and currently under a shopping agreement with Tornante Company as it continues development for television and streaming.