Shahla Karimi - June 5, 2025

Diamond Divas

A first of its kind vertical-format reality series

Diamond Divas is a laugh-out-loud series that happens when a fine jewelry house throws out the reality TV rulebook—and writes its own. No catfights. No villains. Just a crew of fashionable friends and co-workers turning chaos into comedy—and love into a team sport.

From outrageous clients to unfiltered moments at “girls lunch,” we’re serving big laughs, bold women, and a new kind of love story—where the proposal doesn’t always come from who you’d expect. Told in bite-sized, 1-minute episodes, it’s fast. It’s funny. It’s feminist. And it’s about to change the way you see love. This isn’t just behind-the-scenes—it’s a cultural shift toward egalitarian engagements.

The series launched on June 5th, and will air three episodes weekly now until the end of August, with 37 episodes total.

You can expect to laugh-out-loud, feel endeared, and become utterly obsessed with our eight Diamond Divas. It’s Say Yes to the Dress meets The Office. 

The Team

We partnered with showrunner Sophia Strawser, producer and director Jesse Korman, director and editor James Daniel, and editor Brandon Garcia to make this vision a reality. Plus with the help of stylist Kerri Scales, hair and makeup artist Sophie Ono, and some fabulous clothing from French Connection, and The Albright Fashion Library, we made sure our divas looked their very best. 

What to Expect